Our mission is based on a triple-bottom line of people, profit and planet, all held equally. We are unapologetic about growing our revenue as a means to economic sustainability. Yet social impact achieved by the business amongst farmer families, Doselva staff, and our plant workers through just prices paid for product and living wages paid to workers is equally paramount. Finally, we believe (and will measure) that our economic growth as a business will act as an engine to enhance the health of the planet. Priority given to organic production methods and the use of agroforestry systems will enhance soil fertility, conserve water, and multiply the tree inventory in agriculture landscapes.